Fightback Lager partners with Ticketmaster UK to support grassroots venues
 
FIGHTBACK LAGER have announced a partnership with music ticketing giant Ticketmaster UK to champion grassroots live music. The two will work together to build audiences in venues where Fightback brands are stocked. The beer having been created to support UK registered charity Music Venue Trust (MVT) through a donation from every pint sold.
 
Ticketmaster UK will use their platforms to highlight selected Fightback Nights where venues are working with the beer to raise the profile of Music Venue Trust and acting to keep more of the money spent in their bars invested in sustaining the live music ecosystem.
 
Fightback co-founder Denzil Thomas said. “Thanks to our friends at Ticketmaster UK we’re able to shine a light on some of the shows happening week in, week out, where artists are growing audiences and building their careers.”
 
“Independent venues continue to face strong headwinds meaning the work of MVT remains essential for the long haul. Despite the challenges, the grassroots remain defiant. We believe anything that brings stakeholders from across the live music industry to work together has the ability to make a real, long term difference.”