Acclaimed singer-songwriter Alex Francis has earned a reputation for his soulful voice and heartfelt songwriting. Raised in a music-loving household, he developed a passion for music at a young age and began performing around the age of 16, influenced by artists like Michael Jackson, Bruce Springsteen, The Rolling Stones and numerous Motown legends who laid the foundation for his soulful sound. In pursuit of his musical aspirations, Alex moved to Brighton to study music where he carved his own unique path into the city’s vibrant creative scene, before eventually relocating to London where he has been based ever since.

His breakthrough came in 2017 when he was invited to be the guest vocalist on the Melanie C single “Hold On” released commercially throughout Europe which led him to tour with melanie and begin establishing himself on the continent. Since then he has released numerous EP’s and singles, toured internationally and accumulated over 30 million Spotify streams and 10k unique Shazams as his music continues to resonate with audiences worldwide.

Also recognized as the brother of James Bay, Alex Francis is carving his own unique path in the industry.